How to Care for Brunello Cucinelli Cashmere and Knitwear
Brunello Cucinelli built its house on colored cashmere, and knitwear is still the icon. These are high-longevity garments — designed to be kept and passed down — but they're also high-care: cashmere rewards the disciplined hand-wash-and-dry-flat routine and punishes shortcuts.
Key takeaways
- Cucinelli cashmere: hand-wash cool, no bleach, dry flat, no tumble dry, low-temp iron or delicate dry clean.
- Don't wear a knit two days running — air it; washing less and airing more preserves the loft.
- Pilling is normal — shave it gently; store folded, clean, with moth protection (never hung).
- Use Cucinelli's Solomeo CARE repair — these are pass-down garments, not disposables.
Washing a Cashmere Sweater
Cucinelli's own care instruction for pure cashmere is specific and worth following exactly.
| Do | Don't |
|---|---|
| Hand wash, cool, mild detergent | Machine wash / bleach |
| Dry flat (horizontal) | Tumble dry / hang wet |
| Low-temp iron, or delicate dry clean | High heat |
Press water out in a towel — never wring — and reshape the piece damp before drying flat.
Rest Between Wears
Fine cashmere flattens with constant wear. Don't wear a knit two days in a row — give the fibres a day to recover their loft — and air the piece between wears rather than washing it. Washing less, and airing more, is the single best thing you can do for a cashmere sweater.
Pilling and Moths
Pilling is normal on cashmere, especially where it rubs; shave it gently with a fabric comb or cashmere stone rather than washing more often. Store knits folded (never hung) in a dry, breathable place, always clean, with cedar or another moth deterrent — moths destroy fine wool and cashmere and follow body oils.
Cucinelli CARE Repairs
Cucinelli offers a repair service through its Solomeo workshop and frames its garments as meant to be passed down through generations. A hole, a worn elbow, or a pull is a repair — send it to CARE rather than retiring the piece, and it can genuinely last decades.